Johnny Lama Yoga is a mission-oriented, aspirational lifestyle brand created to raise awareness for the practice of yoga, and to inspire men to consider starting a practice and living a more balanced life.

Over 34 million Americans practice yoga, yet men represent fewer than 30% of the market — and even fewer enroll in teacher training programs to learn how to teach yoga. We need to get more men into yoga.

The physical benefits of the practice are somewhat obvious, strength and flexibility, but yoga can also improve the lives of men on other, equally important, levels. 

Practicing yoga can be a gateway to developing greater self-awareness and agency, into a healthier life-mindset and provides a fly-wheel effect for healthier habits, better choices, increased resilience, and selfless behavior.

The benefits of practicing yoga are endless.

And it is not just wild poses and navel-gazing. It is experienced as a practice because you are always working on “your yoga,” the intentional goal of uniting your mind through conscious breathing and the constant physical feeling of the pose. As guys age, our goals change too — as do our expectations of and relationships with our bodies. Finding balance in our lives, no matter if we are 18 or 80, is the edge we all seek. 

Johnny Lama Yoga is a message to all men. An aspirational lifestyle brand created to raise awareness for the practice of yoga, and to inspire men to consider starting a practice so they can live a more balanced life.

Your purchase of our shirts and gear helps support our mission by signaling to men to pay attention and start living the best years of their lives. 

Thank you.