Johnny Lama Yoga is a mission-oriented, aspirational brand created to raise awareness for the practice of yoga and inspire men to start their practice.

Over 34 million Americans practice yoga, yet men represent fewer than 30% of the market — and even fewer enroll in teacher training programs to learn how to teach yoga and share the practice. We need to get more men into yoga.

The physical benefits of the practice are somewhat obvious —- strength, balance, flexibility. However, yoga can also improve the lives of men on other equally important levels. 

Yoga is a gateway to developing self-awareness, a resilient life-mindset, and more selfless behavior. Overtime the practice instills a fly-wheel effect in generating better habits, decisions, and actions that make life more enjoyable.

The benefits of practicing yoga are endless.

Your purchase of our shirts and merch helps support our mission — and our message to all men to get on their mat and start their practice.

Thank you.